Using the internet for can be "very efficient" for small businesses such as those run by people working for home it was stated in recent days. The Direct Marketing Association (DMA) noted that making use of the world wide web can be effective due to its flexibility and relatively low costs to both set up and utilise. Head of interactive media at the DMA Robert Dirskovski explained that direct marketing such as contacting potential customers to make them aware of your business venture is especially efficient through the internet. Mr Dirskovski stated that telecommunicate allows businessmen and women to alter their message to different types of clients they may be approaching and that immediacy of the medium means that such entrepreneurs will know whether their communication has been effective "almost instantly". As desire as information on potential consumers stored in a contacts database is accurate the targeting of clients via the internet is "pretty basic". Mr Dirskovski said. He added that social networking sites such as Facebook or MySpace may be less effective for raising awareness about a small business as they are not really intended for commercial purposes as they are primarily aimed at communication between individuals."If you seek to engage with that community you need to be very careful about the kind of message that you're delivering," he advised. Formed in 1992 the DMA UK is the largest trade association in the marketing and communications sector in Europe and aims to promote the development of the direct marketing industry as well as defend it from legislative threats. News by: Your and
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